I’m Looking to
Buy
Sell
Download in Google Play
Home Interiors
Homesta App

What Is Social Media Advertising In Relation To Real Estate

Social media advertising is an umbrella term that describes how businesses market their products across social media platforms, such as Instagram, Twitter and Facebook.

For social media marketing in real estate, this involves using a platform, like Facebook, to promote a Homesta listing for a local property. The purpose of the ad can be to generate phone calls, inspections and emails with the overall goal of finding your next buyer.

Find out moreRight arrow
homesta

What Are The Social Media Platforms Homesta Advertises On?

Did you know that 77% of real estate agents using social media marketing to promote their listings? Many agents are moving away from print media and seeing great results from their social media marketing efforts.

At Homesta, we believe in quality over quantity. This is why we focus on Facebook and Instagram for our social marketing, as well as using Google for paid search marketing.

Find out moreRight arrow
homesta

What Are The Social Media Platforms Homesta Advertises On?

Did you know that 77% of real estate agents using social media marketing to promote their listings? Many agents are moving away from print media and seeing great results from their social media marketing efforts.

At Homesta, we believe in quality over quantity. This is why we focus on Facebook and Instagram for our social marketing, as well as using Google for paid search marketing.

Find out moreRight arrow
homesta

What Are The Social Media Platforms Homesta Advertises On?

Did you know that 77% of real estate agents using social media marketing to promote their listings? Many agents are moving away from print media and seeing great results from their social media marketing efforts.

At Homesta, we believe in quality over quantity. This is why we focus on Facebook and Instagram for our social marketing, as well as using Google for paid search marketing.

Find out moreRight arrow
homesta

What Are The Social Media Platforms Homesta Advertises On?

Did you know that 77% of real estate agents using social media marketing to promote their listings? Many agents are moving away from print media and seeing great results from their social media marketing efforts.

At Homesta, we believe in quality over quantity. This is why we focus on Facebook and Instagram for our social marketing, as well as using Google for paid search marketing.

Find out moreRight arrow

Facebook

Facebook is a very popular choice for real estate marketing with 36% of their audience 45 or older. Compared to other platforms that skew younger, like TikTok, Facebook has a lot more active users that are typically ‘old enough’ to afford property. This means that there are likely to be more potential buyers that Homesta can target on Facebook.

Our objective at Homesta is to own the Facebook real estate for your local community and target market.

Instagram

Instagram is more of a visual platform and eye-catching imagery is paramount. Our team will work with your imagery to create targeted campaigns that entices potential buyers. Do your real estate Instagram posts need some improving? Optimise your content with our image retouching service to ensure that your photos stand out online!

Try your best to create unique ideas to engage your audience. Some real estate social media content ideas Q&As, giveaways, educational videos and behind the scenes videos.

Google

This subheading will discuss how Homesta utilises Instagram for social media marketing.

Being a search engine, Google uses a different paid marketing approach that focuses on keywords and search intent. For example, a seller in Preston is looking to find a local buyer, so they target the keyword “buy house Preston” on Google to attract interested buyers to their property in Preston.

To ensure that your property gets the most attention, we highly recommend advertising on both social media and search engines.

homesta

What Are The Benefits Of Listing Property On Social Media?

There are many benefits from advertising your property on social media. If done correctly, your property listing can:

  • Increase awareness of your listing across multiple social media platforms
  • Targeted advertising by showcasing your ads to your target market, such as local residents
  • Discover potential new trends from social media analytics, such as a high click through rate for females vs males
Find out moreRight arrow
homesta

What Are The Benefits Of Listing Property On Social Media?

There are many benefits from advertising your property on social media. If done correctly, your property listing can:

  • Increase awareness of your listing across multiple social media platforms
  • Targeted advertising by showcasing your ads to your target market, such as local residents
  • Discover potential new trends from social media analytics, such as a high click through rate for females vs males
Find out moreRight arrow
homesta

How Much Does Social Media Advertising Cost?

The cost of your social media advertising is dictated by your cost per mile (CPM). This is the price that you pay to reach 1,000 impressions of your ad. Please note that impressions is not unique viewers and the same person can see your ad multiple times.


The average CPM for the real estate market is approximately $20 AUD. According to these metrics, this means that you can generate 5,000 impressions for your listing with a budget of approximately $100 AUD.

Find out moreRight arrow
homesta

How Much Does Social Media Advertising Cost?

The cost of your social media advertising is dictated by your cost per mile (CPM). This is the price that you pay to reach 1,000 impressions of your ad. Please note that impressions is not unique viewers and the same person can see your ad multiple times.


The average CPM for the real estate market is approximately $20 AUD. According to these metrics, this means that you can generate 5,000 impressions for your listing with a budget of approximately $100 AUD.

Find out moreRight arrow

Packages

STARTER
  • Instant listing on Homesta
  • Starter photos & floorplan
  • Starter ad copy
  • Ad on Domain.com.au
PRO
  • Instant listing on Homesta
  • Starter photos & floorplan
  • Starter ad copy
  • Ad on Domain.com.au
  • Ad on RealEstate.com.au
  • Facebook & Instagram Ads
PREMIUM
  • Instant listing on Homesta
  • Pro photos & floorplan
  • Pro copywriting
  • Ad on Domain.com.au
  • Ad on RealEstate.com.au
  • Facebook & Instagram Ads
  • Google Ads
  • Boards & Brochures
  • Priority phone supports

FAQs

Does Homesta Write The Content For Social Media Advertisements?

Homesta utilises the copy from your listing to create a social media advertisement that looks native to the platform. We pride ourselves on creating fantastic ads for your listing. If you don’t know how to sell on social media, then check out our marketing packages for the ultimate solution.

Can I List Property For Sale Privately On Social Media Via Homesta?

Yes - when someone clicks on the link in the ad, it will take them to either your Domain or RealEstate.com.au listing

Can I sell my property privately via Homesta?

Yes! Homesta allows you to list your property privately, in a truly off-market EOI listing.

So if you are just wanting to test the market, or don’t want to be inundated with lots of requests for information you can simply list privately. A private listing keeps your photos, description and even your address can be hidden from from the public, and only available to members.

Download Homesta

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et

Download in App StoreDownload in Google Play
Homesta App
Download in App StoreDownload in Google Play

Some of our happy home-stars

Want to know more?

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et

9824 1234