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Do I Need A Brochure? The Paper-Free Way To Give Buyers The Information They Need

<img src="https://cdn.sanity.io/images/3023m6wi/production/abf954c5448080c7843de3b07eef4dfcc8607204-1200x801.jpg?rect=0,63,1200,675&w=1200&h=675&fit=crop&auto=format" alt="Do I Need A Brochure? The Paper-Free Way To Give Buyers The Information They Need" />

Do I Need A Brochure? The Paper-Free Way To Give Buyers The Information They Need

Brochures may give off a sense of professionalism and also provide crucial, at times imperative information, but they are far from necessary.

In fact, sometimes the presence of a brochure, with all the information you need in your hand, limits the buyer to seller contact, which for some is a crucial aspect of the sale.

If you would rather keep your paper waste to a minimum, costs down, or just prefer interacting with buyers, here are some great tips to get prospective buyers the information they need, minus the brochure.

Prepare some notes.

Having information about the house’s purchase history, maintenance and repairs, or how much has been put into it over the years will pay off greatly in the conversion with a buyer.

You need not memorise every single detail, but key factors such as the aforementioned will be a great asset to keep in the back of your head if it comes up.

conversation

Engaging the buyer in a conversation about the house is a great way to form a rapport, and it’ll be even better if you’ve got some easily accessible facts tucked away somewhere in your mind.

Do your research.

Said information doesn’t just come about out of thin air.

research

You might have to trawl through your own emails, letters and documents, but it’ll be worth it in the end. Finding out when your house was made, when it was first sold, and for how much, are easy things you can simply search up online.

Information is visual.

Don’t limit yourself to numbers, statistics and dollar signs. Show the buyers what they want to know about the house - better yet, decide what they want to know for them.

Highlight the house’s history by drawing focus onto the parts that have changed or remained the same over time. If the main bathroom has been the same ever since it was first built, make sure to show off the ensuite you had installed in that renovation a few years back.

Shine lamplight onto the exposed brick in the living room, or mow the lawn to the point where you can see the original path that snakes through the back yard.

backyard

Every house has a story to tell, and it always adds character and life when you tell that story to the buyers. Sometimes, you might discover a few surprises yourself.

In an age of social media and technology, paper is becoming less and less essential to auctions and sales. Information that once was once privy to the seller and the agent, is now a few simple clicks away for anybody in the world.

Don’t let this be a deterrent - use it to your advantage. Inform yourself so that you can inform sellers too, and control the conversation surrounding your home. You might just find it’s what turns an inspection into a sale: often it’s those little interactions that get you across the line.